Does AI lack empathy?

AI will never be human. And it’s why copywriters with emotional intelligence (known as EI or EQ) who can apply it to AI copy will be in demand going forward.

Why it matters

Having emotional intelligence and applying it in your writing are two separate things. Nick Usborne’s Futureproof Your Copywriting Business course delivers a road map on how to integrate AI and EI into your writing.

You get quite an ED—that stands for education.

Go deeper

Yours truly has written a review of the course using AI and EI techniques. Check it out below.

Big Picture

If you want to experience the online course for yourself, click below:

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Water way to kill plants

According to the Wellness for Plants newsletter, most plants die not from neglect but from overwatering.

Why it matters

If you’re working from home, watering plants can be one of your procrastinating activities. And that means you could water too much or too frequently. Wellness for Plants recommends:

• Bottom watering – With your plant on a plate or with an outer container, you will have a better idea when it’s time to water. That’s once the container is dry.

Go deeper

To read the entire article in Wellness for Plants, click below:

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Inspiring quote of the week

“Success is sometimes the outcome of a whole string of failures.”

--Vincent van Gogh