F up your emails
Smart Brevity emails creates an eye-drawing F. For the paying folks, an easy shortcut to accessing all your apps in one place.
What? – Visually, you want your emails to graphically form an F so that it takes readers down your email from the headline to the CTA.
Why it matters – Readers scan, both in the preview pane and even if they open. The “F” pattern draws their eye.
Going deeper – Axios made this strategy famous in Smart Brevity. That’s the style of writing employed here. By using axioms or section headers, you will see a bolded F when you view the email. It’s a style most most media outlets use in their in their newsletters.
Why it matters most – Whether you’re writing an email for work or your business, you’re in a battle for in-box attention and you’re competing against pros. Why not beat them at their own game?
F-up your emails – If you would like to find out how you can F-up your emails, check out a copy of Smart Brevity.
My Massachusetts Bucket List
What’s new - My new ebook, A Massachusetts Bucket List: 100 Places to Visit in the Bay State Before You Die.
Why it matters - Massachusetts natives tend to take for granted the history and hidden gems they have in their proximity.
Going deeper - If you’re a Massachusetts native/resident, this book makes it easier to knock off some of the not-so-hidden treasures in our state. You can view it on your phone or print it out and check off each place as you go.
Where’s it available - On Gumroad for $12.99. But that price will change very soon.
