The 4 Ws of LinkedIn posts
How to get more page impressions on LinkedIn, hand yoga and the Worky 15-in-1 Home Office Portable Workstation Desk
There’s a direct correlation between page impressions on a LinkedIn post and whether or not the post includes the 4 Ws—who, what, when and where.
Why it matters
When you include the 4 Ws and the people tagged in the post have more than 500 connections, you can see much better results. Exhibit A is this recent post: 565 page impressions and counting.
Going deeper
Who: me and Deb Honor of Women’s Fund of RI
What: Networking event
Where: Plant City, Providence, RI
When: That morning
The How
Most news stories include a How. The How for this is that Deb likes to take a selfie with everyone she does a 1-1 with or meets at a networking event. It’s her calling card and her followers look for who she’s meeting with next.
And that’s HOW an otherwise unspectacular LinkedIn post received more than 500 page impressions.
Hand warmers
Even in the warmer summer months, you should stretch your hands and fingers before jumping on the computer. Especially if you’re having any issues with carpal tunnel or your fingers.
Here’s a YouTube channel that devotes itself to hand health. Check it out.
Today’s vibe
Three bookmarkable WFH stories
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