The case for case studies
Why case studies dramatically improve your SEO, a secret weapon for LinkedIn research and why another JD loves couches!
Google loves (and trusts) case studies.
Why it matters
If your website doesn’t have case studies, you’re missing a great SEO opportunity.
Going deeper
Google loves case studies for the very reason businesses love word-of-mouth referrals from existing customers: trust.
Authoritative and Trustworthy Content - Case studies are grounded in real-world scenarios, backed by data, experiences, and solutions. Google highly values those qualities.
Engaging and Educational - By their nature, a case study engage readers by walking them through a challenge, solution, and result.
Natural Keyword Optimization - With a case study, you can naturally incorporate keywords relevant to the topic. So, you’re not forcing keywords. Google appreciates this.
Backlinks – When you create a compelling case study, you can attract industry professionals, bloggers, and journalists looking for reference case studies to support their own content. These backlinks amplify your website’s SEO.
Structured Data – Since most case studies follow a structure—it helps search engines easily understand and categorize the content. That enhances the content’s visibility in search results.
Next week
Where to find templates to easily create case studies. Stay tuned…
LinkedIn reconnaissance made 10X easier
The Kleo extension for Chrome puts a user’s most productive post and other key data points at your fingertips instantly.
Why it matters
Before a meeting, I like to scan somebody’s LinkedIn profile. Beyond the chronology of their work experience, a lot of the information is difficult to get to. With Kleo, you can see a person’s most viewed posts, as well as when they post, etc.
This information makes for a better meeting, but provides you an opportunity to:
Comment on those popular posts
Post during the same hours those people are posting.
Create posts on similar topics (particularly helpful if this is a potential client or employer).
To download this free extension, click the button below.
WFH Couch Cup Holder
This JD also acknowledges that the couch is great for many things—including being a second place to work. With the couch cup holder below, you don’t have to leave your coffee or water behind.
A salute to Jon Bon Jovi
Based on your heroic deeds of last week, this Monday’s morning’s vibe is for you, Jon.
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