The marketing lesson learned from Madonna and the best reason to have a newsletter

What The Material Girl taught yours truly about newsletters

First, the best reason to have a newsletter

I received a note from an old connection last week, somebody I had not communicated with in more than 10 years. Here’s part of what he said:

“Great to hear from you. I feel like we are still in touch as I read your newsletter most weeks.”

Now, before you say “wouldn’t it be better to actually stay in touch?”, I completely agree with you. Yet with so many hours in a day and everybody being busy, it’s difficult to make that happen. It’s why I continuously recommend to businesses of any size that a newsletter—daily, weekly, monthly or quarterly—is great use of your marketing dollar.

As for marketing lesson learned from Madonna—and now from Taylor Swift—it’s difficult for people to forget you if you don’t go away or take a break.

During her heyday, Madonna was everywhere. On the charts, magazine covers, movies, videos, radio, etc. It annoyed some (guilty), pleased many (her loyal fans) and kept her relevant/front of mind for many years.

To a much lesser degree, a newsletter—for your business or otherwise—does the same for you. I cover that in my ebook, 7 Marketing Essentials for Small Business Owners.

If you’re looking to start a newsletter for your business, Constant Contact offers a free trial. It’s what I’ve used for years.

If you’d like to try your hand at a Substack, it’s as simple as clicking here.

If you would like a free copy of 7 Marketing Essentials for Small Business Owners, drop me an email.

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Reading your junk mail

The irony about the above anecdote is that the e-mail my friend sent was in my junk mail folder. Not sure why I decided to look in that folder—I usually don’t. Clearly, I’m so glad I did. So much so that reviewing my junk mail will be a daily thing.

How often do you check your junk mail folder? Please drop your answer in the poll below.

In my bookmark folder--John Downey - Chief Information Security Officer at GoFundMe

Haven’t watched this yet and I’ve got to admit cybersecurity is not exactly a topic that keeps me in on a weekend night. Yet something about hearing an interview with GoFundMe’s Chief Security Officer John Downey caught my attention.

Thanks to the Success Story podcast for putting this out there, an episode entitle | Your Company Isn't Safe From Hackers.

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Now, a word about our sponsor: Digital Power Team

Here’s a testimonial from Bill Potter, a member of the Digital Power Team B2B networking group. Click below for the video.

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Inspiring quote of the week

“Zen is not some kind of excitement, but concentration on our usual everyday routine.”—Shunryu Suzuki